Scent Marketing
Scent Marketing: Creating Unique Sensory Experiences for Commercial Success
At Grupo Lozmar, we understand that smell is one of the most powerful senses for creating emotional and memorable connections with consumers. That's why we have developed a comprehensive Scent Marketing solution focused on commercial aromatization for companies in various industries.
This approach not only improves the customer experience, but also contributes directly to business growth and brand identity strengthening.
Scent marketing involves the strategic use of specific aromas in commercial spaces to influence customers' emotions and behaviors. It is about creating a unique sensory environment that reinforces the brand's value proposition and fosters a deeper and more lasting relationship with the consumer.
Commercial Scenting Services for Various Industries
Every industry has specific needs and its own dynamics with consumers. Our team of fragrance experts works with each client to develop customized scent solutions that not only align with brand identity but are also designed to improve performance in terms of sales, loyalty, and customer satisfaction. Here are some of the main industries that benefit from our services:
Retail (Fashion Stores, Department Stores, and Supermarkets):
Our services are designed to create an attractive and comfortable atmosphere, which increases the length of time customers spend in stores, leading to higher sales and improving the perception of products.
Health and Wellness (Spas, Clinics, Gyms):
Creating relaxing and rejuvenating environments is key for wellness centers. Scents such as lavender, eucalyptus, and mint, among others, can enhance the sensory experience, helping customers relax and enjoy health and wellness services.
Hospitality (Hotels, Resorts, Hostels):
The aromatization of lobbies, rooms, and common areas creates a welcoming and memorable experience for guests. By associating an exclusive scent with the brand, we achieve an emotional connection that reinforces loyalty and recommendations.
Catering (Restaurants, Bars, Cafés):
In the culinary world, aromas play a crucial role in stimulating the appetite and enhancing the perception of quality. The right aromatization in a restaurant can make the dining experience more immersive and rewarding.
Corporate Offices and Workspaces:
Scenting offices and workspaces helps improve the working environment, reducing stress and increasing employee productivity. Subtle scents such as citrus or soft flowers can create an atmosphere of freshness and mental clarity.
Shopping Centers and Entertainment Areas:
The use of enveloping fragrances in shopping malls and entertainment venues can transform a day of shopping into a multisensory experience. Pleasant aromas tend to increase the amount of time consumers spend in these spaces, which ultimately increases sales volume.
Scent marketing offers tangible business benefits that are reflected in several key business areas:
1. Best Customer Experience:
Aromas have a direct impact on mood, allowing you to create a pleasant and welcoming atmosphere that enhances the overall customer experience at the point of sale or service.
2. Increase in Sales:
By creating an environment that invites consumers to relax and enjoy themselves, scents can extend the amount of time spent in a retail space, increasing the likelihood of a purchase. In fact, several studies have shown that stores that implement specific fragrances can see an increase in sales of up to 20%.
3. Strengthening Brand Identity:
Custom fragrances help companies establish a stronger and more recognizable brand identity. Olfactory experiences create lasting associations and positive emotions that consumers link directly to the brand.
4. Increased Store Retention:
Pleasant scents promote lingering in retail spaces. Studies show that customers spend more time in stores with a pleasant fragrance, which in turn increases shopping opportunities.
5. Customer Loyalty:
Consumers tend to return to places that have left a positive impression on them. By connecting with customers on an emotional level through scent, brands can significantly improve customer loyalty.
Success Stories: How Large Companies Have Improved with Scent Marketing
- Global Luxury Hotel Chain: A major international hotel chain implemented an exclusive fragrance in its lobbies and common areas. This strategy helped create a sense of luxury, tranquility, and comfort. Six months after implementation, the chain reported a 30% increase in positive guest experience ratings and a 15% increase in repeat bookings.
- International Clothing Brand: A major youth fashion retailer implemented a fragrance that evoked freshness and vitality in its stores. This increased customer dwell time by 20%, which translated into a significant increase in sales. In addition, greater emotional engagement with the brand was observed among consumers.
- Luxury Car Showroom: A luxury car manufacturer used a soft leather and wood scent in its showrooms. The result was a 10% increase in new car sales, largely attributed to the luxurious atmosphere that the scent helped to create.
Scientific Research and Studies
Numerous scientific studies have confirmed the effectiveness of scent marketing. Some of the most relevant findings include:
- Influence of Smell on Emotions: Neuroscientific research has shown that smells have a direct connection to the limbic system, the center of the brain that controls emotions and memory. This makes aromas particularly powerful tools for generating a positive emotional response in consumers.
- Impact on the Perception of Time and Space: A study published by the University of Leicester revealed that consumers perceive time to pass more quickly when they are in a pleasantly scented environment, which makes them feel more comfortable and more likely to stay longer in a commercial space.
- Measurable Increases in Satisfaction and Sales: According to a study conducted by the University of Paderborn, stores that implement scent marketing see significant improvements in customer satisfaction and measurable increases in sales, especially when the scent is aligned with the type of product being sold.
Customer Support: Complete Process from Initial Contact to Installation
Our approach is based on offering a comprehensive and personalized service, ensuring that every aspect of the commercial scent marketing project is optimized to meet the client's needs. Below, we describe our detailed support process:
1
Initial Consultation:
We conduct a detailed consultation with the client to understand the characteristics of their business, their brand identity, and the specific objectives they seek to achieve with scent marketing. We also carry out an assessment of the physical space to analyze factors that could influence the distribution of the fragrance.
2
Selection of Personalized Fragrances:
Our team of expert perfumers selects fragrances that align with the brand identity and client goals. Samples are provided so that the client can experience the different options and make an informed decision. Fragrances can be customized based on the exact needs of the company.
3
Planning and Design of the Dissemination System:
Based on our analysis of the space, we design a detailed plan for how the fragrance should be distributed to achieve optimal coverage. This includes choosing the most suitable diffusion equipment, from small diffusers for specific areas to advanced systems for large commercial spaces.
4
Professional Installation of the Broadcast System:
Our specialized technical team is responsible for installing the diffusion systems. We guarantee that all equipment is adjusted and functioning optimally to provide a continuous and effective aroma experience.
5
Fragrance Maintenance and Replacement:
We provide regular maintenance to ensure that the diffusers continue to function properly. In addition, we manage the continuous replenishment of fragrances, ensuring that the olfactory experience is never interrupted.
6
Post-Implementation Evaluation:
Once the system has been implemented, we follow up to assess the impact of the scent on the customer experience. If necessary, we adjust the intensity of the fragrance or its distribution to optimize results.
Personalized Customer Service
At Grupo Lozmar, we are committed to accompanying our clients through every stage of the process, from choosing fragrances to providing ongoing technical support. We offer personalized attention to ensure that each client gets the maximum benefit from our scent marketing solutions.
