Ingredients
The trend towards natural continues to be a crucial factor for fragrance and perfume brands, as consumers seek products that are more sustainable, ethical and contain pure ingredients, without synthetic chemicals or artificial alterations.
Natural ingredients are not only aligned with the growing demand for organic and sustainable products, but also reflect a return to authentic, healthy and transparent. A detailed analysis of on-trend ingredients in the fragrance arena for the coming year will be mentioned below:
1. Natural and Sustainable Ingredients
Natural essential oils:
The trend toward natural is still strong, and essential oils derived from plants, flowers and fruits are gaining ground. Ingredients such as:
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Lavanda
Remain popular due to its soothing properties and versatility.
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Rosa Damascena
A premium essential oil that remains highly appreciated for its floral aroma and its origin in sustainable crops.
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Organic Citrus (naranja, bergamot, limon)
They bring freshness and vitality to fragrances and are in high demand due to their fresh and energizing properties.
Botanical extracts
Increasingly, fragrances that incorporate unique extracts from hard-to-reach plants are being sought after. Examples include:
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Yuzu
A Japanese citrus that offers a fresh and fruity aroma with a floral touch.
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Lotus Flower
Used in niche perfumery for its delicate fragrance and its connection to purity and spirituality.
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Matcha Tea
In addition to its popularity in consumption, it has begun to be used in fragrances for its freshness and green notes.
Ingredients from sustainable and ethical sources
Consumers continue to demand greater transparency about the sourcing of ingredients. This has led to an increased focus on sourcing products ethically and responsibly. For example, fragrance brands are looking for vegetable oils sourced without exploitation, using regenerative agricultural practices.
2. Technological and Cutting-Edge Ingredients
Biotechnology in fragrances:
Biotechnology allows the creation of synthetic ingredients with the same quality and aroma as natural ingredients, but in a more sustainable way. Microbial fermentation and other biotechnological processes are enabling the creation of new ingredients, such as:
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Santalol Synthetic
A sustainable replacement for sandalwood, a highly demanded and scarce ingredient.
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Linalool
It can be obtained through microbial fermentation, which avoids overexploitation of lavender plants.
Notas Gourmand y Dulces
Fragrances with gourmand notes are expected to continue their rise. Ingredients such as:
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Vanilla from Madagascar
It brings a warmth and sweetness that continues to be in demand in both men's and women's perfumes.
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Caramelo
Used in small doses, it adds a sweet and cozy touch without being overwhelming.
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Cocoa and Chocolate
They will continue to be popular, especially in luxury perfumes that seek to create a unique sensory experience.
Woody and earthy notes
Woody and earthy fragrances are on the rise, especially in men's perfumes, although brands are incorporating these ingredients in more unisex fragrances. Examples include:
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Pachulí
A woody classic that remains very popular in fragrances for its ability to bring depth and mystery.
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Gaiac wood
It brings a warm and smoky fragrance, very appreciated in luxury perfumery.
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Cypress
With its woody and herbaceous freshness, it is perfect for creating fresh and balanced fragrances.
Clean" perfume and Aguas Frescas (Fresh Waters)
Consumers are increasingly interested in "clean" fragrances, i.e. perfumes without harsh synthetic ingredients and with a focus on purity. Typical ingredients for these fragrances include:
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Aloe Vera
For a fresh and soothing sensation.
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Marine Notes
For a feeling of freshness similar to a sea breeze.
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Seaweed
They offer a fresh, mineral touch that is popular in clean-style perfumery.
